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EXPRESS PRESS OF GREENVILLE PRESENTS
JAN
5
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Susan MacLauchlan
The Way I See It
 

A Healthy Diet

Your diet is not only what you eat… it’s what you watch, listen to, read, and the people you hang around. Be mindful of the things you put into your body emotionally, spiritually, and physically.

Here’s the way I see it: Alan Watts once said it best, “The only zen you will find on mountain tops is the zen you bring up there with you.”

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Idea
Idea of the Week
Maximize Your Print Mailing with a Well-Written Cover Letter
YOUR CONNECTIONS = COVERED

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Whether you’re sending direct mail or proposing a new business partnership, your presentation is always significant. Including a cover letter with your printed pieces is a compelling way to make connections, distinguish your team from the competition, or give a formal introduction for your skills and services.

Business cover letters can accompany other print marketing pieces in your mailing, acting as a greeting, a sales pitch, and a “next steps” proposition. Here are some tips to help you outline, style, and sharpen your next letter:

1. Opening

Promise a benefit in the headline or first paragraph and lead with your strongest sales point.

2. Supporting paragraphs

Expound on your most important advantage and tell readers what they will specifically receive as a benefit of your services.

3. Supplemental evidence

Back your statements with statistics, examples, endorsements, or testimonials.

4. Call to action

Tell the reader what is lost if he/she doesn’t act. Rephrase the benefits in a closing offer that incites action (i.e., deadlines, limited time offers, act-now incentives).

5. Closing

Rephrase the benefits and state your ideal outcome or objective. Reference any enclosed documents/resources and communicate a positive plan of action in a summary statement like this:

“Please review the enclosed proposal, try out the loan estimator on our website, or call me at ____ with questions. You’re welcome to contact me at your earliest convenience, or I’ll plan to follow up with you on Wednesday, May 1.”

Polish your presentation with these style guidelines:

  • Start with a short opening paragraph (four lines or less). Additional paragraphs should be shorter than eight sentences. Close your letter with a 2-3 sentence summary.

  • Avoid generic salutations like, “to whom it may concern.” Use the name or title of the decision maker you’re trying to reach and thank them for the opportunity to share.

  • Use deep indents and bullet points for clarity. Boldface key points or call-to-action statements to make your offer stand out on the page.

  • Use professional letterhead, weighted paper, or custom color envelopes for extra impact.

Add Dimension to Your Delivery

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Well-written letters are an effective marketing supplement! Add a cover letter to your next print mailing to forge a personal connection and to produce a prompt, profitable response.

See more great ideas like this!
Click here to visit the Express Press of Greenville - Ideas Collection.
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MARKETING
Marketing Tip
Pinning a Facebook Post
MAKE SURE YOUR POST STAYS VISIBLE

If you’ve ever created an important post on Facebook and wanted to make sure your post stays visible to your followers or Facebook group, you can simply pin it to the top of your page. It will remain pinned to the top of your page or group until you choose to unpin it or pin another post.

To pin Page posts, you need to be an admin or editor of the account you are accessing. Simply open the Facebook profile or business page and find the post you want to pin. Then click the three dots (More) in the upper right corner of the post and click “Pin Post.” If you are pinning a post on a Group page, you will see the option “Mark As Announcement” (instead of Pin Post).

To unpin a post, tap the three dots (More) next to the post again, and select “Unpin Post.” To unpin an announcement, tap “Remove Announcement.”

After you unpin a post or remove an announcement, it will restore its original position on the page.

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Uncommon Product
Oversized Booklets
A THOUGHTFUL MARKETING TOOL FOR OLDER AUDIENCES

Oversized booklets can be a very thoughtful marketing tool for older audiences. The extra space is ideal for large text and images, and a larger booklet also makes it easier to flip pages.

Welcome Booklets are an excellent example. They can be used to build trust and form a strong relationship with new members or customers and are ideal for non-profits, businesses, churches, banks, and other types of organizations. In addition to a friendly welcome message, these handy booklets can include contact details, historic information or a timeline, frequently asked questions, helpful tips, and more.

If you’d like to see examples or get a custom quote for oversized booklets, we’re here to help! Give us a call or stop by today.

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TECH
Tech Tip
Mirror Android Phone to TV
INSTEAD OF HUDDLING AROUND YOUR PHONE

Did you know you can easily mirror the content from your Android phone to your smart TV? This can be a handy way to show family or friends photos from a recent vacation instead of huddling around your phone.

To find the screencast feature on an Android phone:

  1. Swipe down from the top and click the “Smart View” option.

  2. Make sure your phone is connected to the same Wi-Fi as your TV.

  3. Choose your TV from the list, and after a few seconds, your TV should mirror your phone’s display.

If your phone doesn’t have a screencast button in the quick settings options, or you’re having issues with native casting, you may also download free or paid screen mirroring apps. Note: You will need to download the app on both your phone and smart TV.

Remember, whenever you’re mirroring your screen, anything and everything that shows up on your phone’s display will show up on the TV. This means that texts, alerts, and other notifications will be visible for all to see. Using your “Do Not Disturb” feature on your phone can help keep the disruptions at a minimum.

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Fun@Work

Spotlight Recipe

Mini Italian Skewers

Did You Know?

Mr. Yuk™

Printing Quiz

Accordian Fold

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